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MDM 2016 studies the market as a window to the local community


7 June 2016 – The Zuellig School and MDM 2016 held the 6th Annual Rapid Area Assessment Photo Exhibit last May 31. Entitled “The Market as a Window to the Local Community,” the event featured the learning teams’ photo essays and a short presentation of their insights from their field work.

The Rapid Area Assessment field visit is part of the requirements for the completion of Term 1 of the MDM program. Through their rapid assessment study, the MDM students are required to undertake data collection and analysis, integrating their learning from the various courses in Term 1.


This year, the 54 students of MDM 2016 went to 9 municipalities in the CALABARZON region. They were tasked to assess a specific market in each municipality as a reflection of the local community. These were:

1 Tagaytay City, Cavite Mahogany Beef Market
2 Lipa, Batangas Kapeng Barako (Philippine Liberica)
3 Balayan, Batangas Fish Industry
4 Brgy. Bagumbayan
Sta. Cruz, Laguna
Kesong Puti
5 Tanauan City, Batangas Santor Vinegar
6 San Pablo, Laguna Colette’s Buko Pie
7 Rosario, Batangas Swine Production
8 Batangas City, Batangas Batangas City First Public Market and Julian Pastor Memorial Market
9 Calamba, Laguna Mercado de Calamba

ZSDM School Head Professor Mike Luz welcomed the audience and opened the program. His welcome was followed by this year’s RAA Adviser, Professor Pajaree Ackaradejruangsri, who introduced the RAA and this year’s theme.


The program’s highlight was the presentation of the students’ findings insights. The 9 learning team representatives were Meldy Pelejo (Philippines) for Mahogany Beef Market, Shreeman Sharma (Nepal) for Kapeng Barako, Adam Tibe (Philippines) for the Balayan Fish Industry, Ei Ei Phyo (Myanmar) for Kesong Puti, Kamalendu Das (Bangladesh) for Santor Vinegar, Suresh Bhandari (Nepal) for Colette’s Buko Pie, Prabha Katel (Bhutan) for Rosario City Swine Production, Jigme Singye (Bhutan) for the two Batangas City markets, and Namgay Wangmo (Bhutan) for Mercado de Calamba. A short Q&A session followed.

The program ended with AIM President and CEO Dr. Jikyeong Kang’s Closing Remarks and awarding of winners. The following were the winning photo essays:

Audience’s Choice

Kesong Puti
Sta. Cruz, Laguna
Learning Team 4


Ambassadors’ Choice

Santor Vinegar
Tanauan, Batangas
Learning Team 5


President’s Choice

Swine Production
Rosario, Batangas
Learning Team 7


MDM 2016’s Ma. Cynthia Dela Cruz, PhD served as the evening’s Master of Ceremonies.

(Photos by Franz Veluz)

About the Master in Development Management (MDM) Program

The MDM program is an 11- month intensive program designed to prepare development professionals for managing and leading public, civil society, cooperatives, private and non-profit organizations committed to transformational development. Our MDM Class of 2015 is composed of 50 mid-career professionals representing 14 countries throughout Asia and beyond. Its cultural diversity makes learning within the MDM program an academic experience unlike any other.

For more information about the MDM Program, click here.

For more specific inquiries, you may email


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